Section 868: RADIO AND TELEVISION CONTRACTS
(a) CONTRACT RECOMMENDATION. The UIL director may recommend a contract to UT General Counsel for broadcasting and televising regional, quarter-final, semifinal and final contests for baseball, basketball, football, softball, soccer, volleyball and marching band. Broadcasting and televising include every nature of transmitting audio or visual whether over the radio, television, internet, or other.
(b) RIGHTS GRANTED. The broadcasting and telecasting rights granted in the contract shall be for both live and delayed broadcasts, and live and film telecasts of the contests. Delayed broadcasts are defined for the purposes of this rule as beginning at least one hour after the completion of the contest.
(c) FOOTBALL CONFERENCES COVERED. The contract for broadcasting football games for the football season shall apply only to conferences 3A, 4A and 5A. Schools in conferences 2A, A and six-man football may make their own arrangements for football broadcasts in accordance with the provisions of the contract forms supplied by the League office. The UIL retains the right to arrange for telecasts of all final football games.
(d) LIVE FOOTBALL TELECAST LIMITED. Live telecasts of League football playoff games shall be permitted if:
(1) mutualconsentoftheparticipantschoolsisgiven;
(2) the games are sold out forty-eight (48) hours prior to game time; and
(3) the UIL radio-television contract so permits.
(e) RADIO BROADCASTS NOT COVERED BY STATE CONTRACT.
(1) Participating schools shall enter into mutual agreements prior to the contest in all contests when the gate receipts are shared.
(2) When gate receipts are not shared between participating schools, the host school may permit radio broadcasts.
I think what this means is that the UIL reserves rights to set up contracts for radio and TV broadcasts of Regional, Quarters, Semis, and Finals. For earlier rounds, or for the aforementioned rounds that the UIL does not have a contact, radio broadcasting contracts can be negotiated by the local schools since they are not covered by a state contract. Radio broadcasts do not require a sellout - per section (e)
Live TV broadcasts are permitted of the 3 conditions in section (d) are met.
I am not cognizant of the specifics of the Willis game, maybe they bought out all the tickets somehow. Bottom line is that the Willis / PNG game will not be live, unless someone decides to stream the video from their iPhone to Justin.TV.